ITB Worldwide - H&M x Katy Perry

R&CPMK is the original entertainment and culture agency. For over 70 years the agency has been disrupting the marketplace - driving cultural relevance and engagement for talent, brands, and content creators throughout the world of entertainment, lifestyle, sports, influence and popular culture. The agency represents more than 400 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.

With our unique position, and the insight to know what to do with it, we bring a depth of skill and relationships in key practice areas: Communications, Partnerships & Activations, Brand Integration, Talent & Influencer and Representation.