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McLaren - Raise Your Limit

14/03/2017
Editors
London, UK
27
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Agency / Creative
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Cut by Nathan Perry-Greene, this digital campaign for the McLaren 720S is all about pushing limits: the limits of speed, of mind power, of instinct and determination. An immersive experience; from the engine’s roar to the driver’s seat, we’re submerged in the sights, sounds and speeds of the vehicle, as Ayrton Senna’s words push us to go further and fly higher. Directed by Richard De Aragues through Carnage Films for TBWA.
About Cut+Run UK

Originally founded in Soho in 1997, Cut+Run provides offline editing services rooted in craft, with offices now in Los Angeles, New York, San Francisco and Austin.


Quality of work, storytelling through editing and client collaboration have always been at the heart of the company. As a result, our diverse roster of editing talent has earned a wealth of accolades including Campaign’s A List, the acclaimed Creativity 50, and awards from Cannes, Clio’s, D&AD, AICP, AICE, BTAA and more.
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