Nissan - Engineers of Excitement

BRIEF: Ignite Nissan's sponsorship of UEFA Champions League 2014 - 2018 to strengthen their brand and improve business performarnce. CAMPAIGN: Nissan engineers and the world's best footballers unite around a common goal: use #genius to create unexpected moments that excite. The key creative idea plays on the excitement fueling automotive and football worlds, and blends them into an extensive brand experience. The stars of this integrated campaign are true 'Engineers of Excitement': three-time UEFA Champions League winner, Andrés Iniesta and Paris Saint-Germain captain, Thiago Silva, Manchester City's Yaya Touré and Schalke's up-and-coming star Max Meyer.