Iconic Impulses - 100 years of BMW

02/02/2017

Avantgarde

Experiential Marketing

London, United Kingdom

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02/02/2017

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Credits

In a joint venture, Avantgarde Germany and Avantgarde UK worked with BMW to create an exhibition showcasing the innovations of BMW over the last 100 years and looking forward to what the next 100 years may bring in automotive technology, including its four vision vehicles. The experience took place over two weeks at The Roundhouse in London, beginning with an exclusive press launch. The event was open to the public to explore how BMW are changing the landscape of mobility. Over 35,000 visitors attended the London event which also occurred in Beijing and LA.

About Avantgarde

Set up in 2008, Avantgarde London is part of a global network of communications agencies with a focus on experiential marketing.

The Avantgarde network is owner-managed and was originally founded in Munich in 1985.

Over 400 employees at 18 locations around the globe create outstanding brand experiences. Well-known brands have been putting their trust in our work and partnership for years.

We cultivate an innovative and creative approach. Our work is underpinned strategically through constant engagement with target groups and a thorough understanding of brands.

Avantgarde is best defined as a strategic partner for integrated, long-term brand campaign planning. Our services inject excitement into brand experience, using all the relevant channels.

Our mission: Creating Fans.

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