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CenturyLink: "Two Sides"

CenturyLink, one of the largest broadband companies in the U.S., has launched their first-ever national campaign – “Two Sides” – an integrated initiative that reinforces the company’s belief in the power of the digital world and how it reaches people from big cities to small towns, providing connectivity to all. In a 60-second spot – “Two Sides” – CenturyLink highlights British–Zimbabwean singer-songwriter Kelvin Jones and his song, “Call You Home”. Kelvin had a meteoric rise to Internet fame thanks to the power of connectivity, after his classmate posted a video of him playing his song on Reddit and it earned a million views in 24 hours. The spot also features footage from rural towns that is juxtaposed with that of major cities: public transportation, a football field, and a convenience store. Although these are in different locations, they provide the same utility to their residents. And that’s what CenturyLink offers – connections that can unite people from remote communities to buzzing cities.

Creative Agency

Creative Chairman: Arnold Worldwide

Account Managers: Simran Sudan, Jenna Clapp, Kelly Preston

Business Affairs: Lisa Mercier

Worldwide Chief Creative Officer: Jim Elliott

Executive Creative Director: David Register

Group Creative Director: James Clunie

Creative Director: Melanie Simonich

Associate Creative Director: Matt McGowan

Art Director: Julianna Rose

Copywriter: Adia Betts

Producers: Bill Goodell, Nicole Hollis-Vitale, Hillary O’Rourke

Planner: Vaughn Allen

Project Manager: Cyan Dana

Account Executive: Gail Felcher

Account Director: Sasha Hartman

Music and Sound

Sound Production: Wolf at the Door, Soundtrack

Post Production / VFX

Visual Effects: Brickyard VFX

Production Company

Production Company: Anonymous Content, BUG Editorial

Category: It, phones, Av and computers