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CenturyLink: "Two Sides"

31/01/2017
Advertising Agency
Boston, USA
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CenturyLink, one of the largest broadband companies in the U.S., has launched their first-ever national campaign – “Two Sides” – an integrated initiative that reinforces the company’s belief in the power of the digital world and how it reaches people from big cities to small towns, providing connectivity to all. In a 60-second spot – “Two Sides” – CenturyLink highlights British–Zimbabwean singer-songwriter Kelvin Jones and his song, “Call You Home”. Kelvin had a meteoric rise to Internet fame thanks to the power of connectivity, after his classmate posted a video of him playing his song on Reddit and it earned a million views in 24 hours. The spot also features footage from rural towns that is juxtaposed with that of major cities: public transportation, a football field, and a convenience store. Although these are in different locations, they provide the same utility to their residents. And that’s what CenturyLink offers – connections that can unite people from remote communities to buzzing cities.
About Arnold Worldwide

Arnold is an independent-minded full service advertising agency. At Arnold, we make it Safe To Be Brave. We make certain that your bravest idea is also your smartest idea. For us, this mission goes well beyond just the work we make on behalf of brands. It is the foundation of everything we do. Arnold is headquartered in Boston and is part of the Havas Creative Group.

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