Good Blood Club - #DonateForPriscila
To raise public awareness to the subject of blood donation, #DOEPELAPRISCILA used the relevance of the medium TV. Brazilians consume TV a lot, mainly soap operas. We modified the script of a prime time soap opera in a way that would make the main character, Priscila, suffer an accident and be in need for blood donations. She would only recover from the accident with donations from the public. The viewers became aware and donate for character. The campaign was successful on digital media, through social networks and, through a character, we saved the lives of thousands that needed blood.
Leo Burnett Tailor Made unites Leo Burnett’s creative brilliance and international experience with an innovative operational model that is 100% dedicated to understanding each client’s business. We are a convergent agency that believes in and works with communication as an integrator, with digital present throughout every brand building stage. A wholly owned subsidiary of Publicis Groupe S.A., the Leo Burnett network is a multinational ad agency with over 81 years’ experience and headquartered in Chicago. It has 96 offices in 85 countries with over 9,000 employees. Present in Brazil for 41 years, we number more than 400 in two offices (São Paulo and Brasília). We are among the three most awarded creative networks in the world, according to the Gunn Report.
