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Ain’t Cute

In a Broadway show style, film shows what happens in the puppymills, hidden places where breed dogs are created in series in order to be sold. It starts with a little girl and her mother in front of a petshop. The girl wants to take the puppy home. Then, when music starts, the little dog starts singing and revealing all the cruelty they suffer. In the end tagline reads: It ain’t cute buying a breed puppy. Adopt an abandoned dog. This commercial message is completely covered by the local animal enviromental regulation and protecting laws against domestic animals violence. Puppy mills and petshops are actually forbidden of raising and selling purebred dogs according to Brazilian law.


Brand: PEA - Animal Hope Project

Creative Agency

Creative Agency: Leo Burnett Tailor Made

Copywriter: Romero Cavalcanti

Art Director: André Kirkelis

Planner: Tiago Lara

Executive Creative Director: Alessandro Bernardo

Chief Creative Officer: Marcelo Reis

Account Executive: Fábio Brito, Isabel Coletta, Mariana Marchi, Luisa Prado

Agency Production: Celso Groba, Maria Fernanda Moura, Dudi Ciampolini Bourroul

Art Buyer: Mauro Moura

Digital Business Director : Denis Gustavo, Pedro Rais

Media Planners: Fernando Sales, Leandro Fujita, Andressa Meca

Digital Agency

Digital Agency: Um

Production Company

Production Company: Spray filmes

Director: Judith Belfer

DOP: Gabriel Kalim Mucci

Producer: Eduardo Cordeiro

Production Runner: Roberta Reigado, Lucia leite, Daniele Pizzo

Art Director : Fernando Cacerez

Production Service

Producer: CB Pack / P+E / Aragon


Edit Company: Spray filmes

Editor: Caio Saad


Music Agency: Antfood

Senior Account Director: Lou Schmidt, Sean McGover, Christiane Rachel

Producer: Pedro Botsaris, Lou Schmidt, Wilson Brown, Amanda Wahlström Plantin

Print / OOH

Photographer: Thomas Susemihl

Category: Corporate and social, Social

Genre: Animation, Digital, Editing, Music & Sound Design