The Rockstar Next Door
The more dedicated the guitar player, the more they piss off their neighbors. With that in mind, we went to the Condominiums Association of São Paulo (AABIC), which supervises over 8 million tenants and receives thousands of complaints every day, guitar players being the subject of many of them. Using the AABIC complaint database, we tracked down the names and addresses of the guitar players with the highest number of complaints. But instead of fining them or preventing them from playing, we encouraged them to keep on rocking by soundproofing their rooms, giving them a better guitar and providing them with the Guitar Player method.
Leo Burnett Tailor Made unites Leo Burnett’s creative brilliance and international experience with an innovative operational model that is 100% dedicated to understanding each client’s business. We are a convergent agency that believes in and works with communication as an integrator, with digital present throughout every brand building stage. A wholly owned subsidiary of Publicis Groupe S.A., the Leo Burnett network is a multinational ad agency with over 81 years’ experience and headquartered in Chicago. It has 96 offices in 85 countries with over 9,000 employees. Present in Brazil for 41 years, we number more than 400 in two offices (São Paulo and Brasília). We are among the three most awarded creative networks in the world, according to the Gunn Report.
