FIAT - Street Tales

During the past 12 years Fiat has sold the most cars in Brazil. In 2013, during the Confederations Cup this leadership led them to position themselves as the brand of car that understood the Brazilian streets the best, by inviting millions of Brazilians to cheer for their country in the streets of Brazil. The campaign was a huge success and was covered by the Brazilian and international press. But what could we do after the success of "Come to the Streets"? Fiat was faced with the challenge of expanding its platform and reaching the consumer in new ways. So the Street Tales project emerged. A series of four short films shot only using elements from the streets of Brazil without touching or changing them. Graffiti, signs, statues, walls, dogs, pedestrians etc. are the protagonists of these four tales. Stories that only Fiat, the specialist brand in the Brazilian streets could see. Stories that touched and moved the Brazilian audience, definitively consecrating the positioning of the communication of the market leader of the automotive sector in Brazil.