Our main goal was to divulge the restoration of Christ the Redeemer, a work sponsored by Pirelli. The brand also celebrated its 85th anniversary in Brazil. All of this occurred when the country was playing host to thousands of tourists for the Fifa World Cup.
During 12 days of campaign, we segmented the communication to Rio de Janeiro and the buzz surrounding the action made it nationally known. ?The campaign was aired from beginning to end as predicted, with no considerable optimizations. The channels chosen were Google searches, display ads on the Google content network, YouTube true view, paid Tweets, Waze (with promotion and traced routes to the Christ the Redeemer). We also used posts from famous influencers on social networks, publishing their visit to the monument and pictures taken through the Christ’s Gaze camera.