ANZ Finance - Personal Loan Prints
Feed Me Light created these prints to promote the latest ANZ Finance personal loan campaign in New Zealand.
This campaign is about life stages and life moments that people experience, and how these moments change us, challenge us and cheer us.
From the frustrations of a broken car to the happiness and excitement of getting married, to the million and one things that you need to deal with when you move into a new home.
The aim was to add some tangible drama and emotion to the two-dimensional illustrations that would enhance the expression of emotions that people would experience during these moments.
The team eventually decide on a pop-up book concept within which to present these illustrations and bring them to life.
Feed Me Light Ltd is a London based creative studio.
Opening in October 2015, we are a growing team of talented, like-minded people who specialise in animation. Feed Me Light delivers a range of services and takes a holistic approach to finding creative solutions that are bespoke to our clients.
Feed Me Light can provide support from strategic consultancy, through to execution of marketing content. We find creative solutions for our clients that span from creative briefs through to storyboarding, illustrations, 2D & 3D animation, filming, post production, print, video games and VR.
Strong talent drives Feed Me Light and this sets us apart in the industry.
The distinct creative style of the founding creative team is known for it’s light hearted view, humour and fun.
Fuelled by quality and high attention to detail the work we produce speaks for itself.
And coffee – definitely fuelled by a lot of coffee.
As a company we strive to be straight up, honest and all round good sorts.
This is our mantra for all management and communication, with both clients and employees.
We know this will create partnerships that allow for collaboration, joint vision and shared success.
We like success.
Being the good sorts that we are, we make sure we give back to the global community and drive a CSR programme – that will grow as we grow. For every job Feed Me Light wins, we give a percentage to our chosen charity of the year that we are sponsoring.
Putting positive vibes out there, and those positive vibes will be coming back in.
Our studio is just off Brick Lane, so drop by and say hi.
One of our ace coffees will be your reward.
And some good ol' fashioned banter.
