ANZ Finance - Personal Loan Prints

Feed Me Light created these prints to promote the latest ANZ Finance personal loan campaign in New Zealand. This campaign is about life stages and life moments that people experience, and how these moments change us, challenge us and cheer us. From the frustrations of a broken car to the happiness and excitement of getting married, to the million and one things that you need to deal with when you move into a new home. The aim was to add some tangible drama and emotion to the two-dimensional illustrations that would enhance the expression of emotions that people would experience during these moments. The team eventually decide on a pop-up book concept within which to present these illustrations and bring them to life.