null - Kiehl's - A Husky Story

Feed Me Light was stoked with the opportunity to produce this animation video in partnership with Night Agency, for their client Kiehl’s. The 2-minute video was to be released, along with 3 trailers, on Kiehl’s YouTube channe communicating the story behind a brand new quinoa based product. Based on the key character Jim, a small quinoa husk, the video was to tell ‘A Husky Story’, or the Unexpected Skincare Triumph of a Quinoa Husk Named Jim. In the video, we travel with Jim on his journey from his home on the quinoa farm to then be a fundamental ingredient in the new Kiehl’s Micro-Peel product. What made this already lovely project particularly special for us was Kiehl’s partnership with Fundación Proinpa, a foundation that promotes sustainable Quinoa production and community outreach throughout Bolivia. Feed Me Light is strongly committed to positive social development, so to work with clients that actively share this ethos is a dream come true.