null - Energizer - A New Approach to Social Media

Our challenge was to make people care about a techy brand in a low interest sector. So we stopped talking to customers about what we put into the batteries and started talking about what they get out of them. Moving from rational, product led communications to emotional engaging content, full of genuine, compelling human truths. 5% market share increase YOY from 2014 - 2015 8% engagement rate rise in 3 months