Minute Maid - The Holiday Store With Nothing to Sell (Doner Detroit)
Minute Maid launched a new digital film to help put an end to the self-doubt many parents feel during the holidays by celebrating what matters most – heartfelt appreciation. Minute Maid's #doingood campaign was created to combat the internal struggles many parents face as they attempt to balance work and life, while striving to provide the best holiday experience for their families. The film highlights five children of various ages as they write heartfelt letters to their parents. The emotional responses from the parents proves the gifts that mean the most don’t cost a thing. When you put good in, you get good out.