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Madness - Can't Touch Us Now

Bolder Creative has completed work on the latest promo for the iconic band, Madness. The band’s continued popularity has never ceased and this latest video is testament to their place in our collective hearts. The promo was created in its entirety by the Bolder Creative team. Kenny McCracken was enlisted to shoot the live action scenes, whilst Bolder Creative created all other elements and animations. The final result is a multi-layered combination of animation and live action. As you would expect of Madness the promo is brimming over with scenes of British eccentricity and off the wall comedy. Bolder Creative worked closely with the band and the music company ensuring that the final result reflects the band’s ethos. The promo is also reminiscent of Madness’s earlier work and will no doubt be popular amongst their fan base. The team also created a TV campaign to mark the release of the new album.

Client

Brand: Madness / Universal Music

Creative Agency

Creative Agency: Bolder Creative

Production Company

Production Company: Bolder Creative

Director: Kenny McCracken

DOP: Rich Osborne

Animation

Animation Company: Bolder Creative

Record Label

Video Commissioner: Cynthia Lole

Manager: Anglo Management

Label: Universal Music

Artist: Madness

Category: Music video

Genre: Animation