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About CORD

CORD was founded in 2009. We named our company CORD because we wanted to express our desire and ability to connect.

We connect creativity to business, business to the music industry and most importantly, brands to their audiences; all through the power of music. 

Music has power. Our expertise lies in being able to harness this power to create deep, meaningful engagement; to build sustainable and recognisable brand image; to help brands and agencies, musicians and the music industry to grow their reputations and thrive. 

Management Team

Daniel Jackson - CEO

Daniel is the author of ‘Hit Brands’ and ‘Sonic Branding’. His background includes time in media agencies, media sales and record labels as well as client-side roles in innovation and marketing. He founded CORD in 2009 to connect brands to music culture.

Elisa Harris - Founding Partner

Elisa founded CORD with Daniel M Jackson. Elisa is a classically trained musician and graduated from the Royal Academy of Music, with a family history firmly rooted in music. She has led some of the biggest brands and advertising agencies in the world on musical journeys of the highest standard.

David Marcus - Managing Partner

David is the co-author of 'Hit Brands' and has helped develop and create best-in class sonic branding strategies for Lego, BT, Nestlé, Unilever, Shell, ITV and Barclaycard.