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Lild Ireland - Homecoming

Having collaborated with Lidl on the retailer’s three previous Christmas campaigns, creative agency Chemistry approached this year’s brief by placing the Irish family Christmas at the heart of the campaign. Separating the product elements of the campaign from the brand elements, the film is centred upon the overwhelming sense of place that’s relevant to us all at Christmas time. The film sees a grown family come together to recreate Christmas for their father in their old family home. Tucked away in the country, the house has been left to fall into a state of disrepair and, coupled with the death of the their mother, the family are inspired to rally around and bring the old home back to life in time for Christmas. Taking the viewer on a journey, from clearing away the cobwebs to the arrival of the elderly father, it is when the snow starts to fall that Christmas really begins. Juxtaposing the imagery, the soundtrack to the spot is a cover of Have Yourself a Merry Little Christmas by the young Irish artist Soak.

Creative Agency

Creative Agency: Chemistry

Copywriter: Mark Tuthill

Art Director: Hugh O'Connor

Producer: Fiona McGarry

Planning Director: Sinead Cosgrove

Account Managers: Dee Gunning, Audrey Farrelly, Emma Spicer

Production Company

Production Company: Antidote

Director: Henry Mason

Producer: Andrew Freedman, Tess Bunworth

Category: Retail and restaurants , Supermarkets

Genre: People, Storytelling, Strategy/Insight