When Jess, Sandrine and Marlies got together to work on feminism for the Marlies Dekkers brand manifesto, it stirred strange reactions from the guys: some men feared a new feminist wave; others glowed in anticipation of an upcoming shoot of models in lingerie. It was neither here nor there.
The Feminine Feminist idea reconciles the dreaded feminist word with the core femininity of women; and it comes to life in everything Marlies Dekkers does or says as a brand, starting with a manifesto film. The awakening of a woman to the hardship of standing up for herself and to the beauty of believing in her talent, is beautifully captured by film director Daniel Nogueira.
Written & directed by: Daniel Nogueira
Production company: Brenninkmeijer & Isaacs
Music: elevation by Hildur Guðnadóttir | Touch Music