null - Heineken - WHEN YOU DRIVE, NEVER DRINK.Heineken - WHEN YOU DRIVE, NEVER DRINK.

Heineken's Formula 1 sponsorship kicks off spearheaded by a film that urges racing fans: "When you drive, never drink." The latest chapter in the brand’s long term commitment to encourage responsible drinking features three-time Formula 1 champion and road safety campaigner Sir Jackie Stewart. Created by Publicis Italy, it is the first commercial for a beer brewer to show people rejecting its own product. The story is a convincing re-creation of Mr. Stewart in his 60s and 70s heyday, in which he is seen winning races and enjoying the jet set Formula 1 lifestyle, while courteously refusing bottles of Heineken every time they are offered to him. And he continues till present day, where the 77 years old legend shows once again the right behaviour of a responsible driver.