DACIA FAMILY PROJECT
Dacia Sponsor Day used Dacia’s Serie A football sponsorship to make a media space, usually significant only for the brand, relevant to consumers. For 3 league games, held in the stadium of Udine, Dacia offered its sponsor space on Udinese’s football jerseys to 3 small business owners in times of an economic crisis.
Watched by 52.000 people per game live and nearly 7 million people on TV, this guaranteed huge advertising exposure they could never have afforded.
Their company name appeared not only on the football jerseys but also on sideline banners, big screens and as interview backdrops.
Publicis approach today: Lead the Change
We believe that change has become the defining characteristic in today’s business environment. The brands that thrive are those that understand this and are designed to manage, capture and leverage the change in the world around them. To that extent, Publicis’ founder Marcel Bleustein-Blanchet’s spirit is still alive: You have to lead the change, if you don’t want to be led by change.
In a world of accelerated change, the future of a brand and business cannot be predicted precisely, but it can be imagined. Today’s brands compete with new technologies, empowered consumers, shifting public attitudes, brand new contenders and much more. In order to keep their relevance among customers, managing change and uncertainty is a pre-requisite. Creating leading strategies and powerful ideas that allow our clients’ brands to become unique, irreplaceable, in control and ahead is our purpose. In more than 80 countries, our agencies work with a wide range of clients and company cultures. But in our network we all share a common ambition: to help our clients and their brands to be and remain the leaders they want to be, to Lead The Change.
Publicis vision:
Be the preferred creative partner for our clients’ marketing transformation.