DACIA FAMILY PROJECT
Dacia Sponsor Day used Dacia’s Serie A football sponsorship to make a media space, usually significant only for the brand, relevant to consumers. For 3 league games, held in the stadium of Udine, Dacia offered its sponsor space on Udinese’s football jerseys to 3 small business owners in times of an economic crisis.
Watched by 52.000 people per game live and nearly 7 million people on TV, this guaranteed huge advertising exposure they could never have afforded.
Their company name appeared not only on the football jerseys but also on sideline banners, big screens and as interview backdrops.