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Heineken Light - Karl LaMorte

Rothco recently launched a series of television adverts for Heineken Light, featuring a colourful array of characters like Karl LaMorte (as seen above). Directed by Radical Media’s Steve Millar, the Heineken Light campaign revolves around the search to find “the perfect spokesperson to be the face of the brand”, with Heineken holding fictional screen tests to find their perfect spokesperson. Created by Alan Kelly for Rothco, where Jessica Derby was the Agency Producer, Alexis Carlesimo produced the spots for Radical Media. Screen Scene’s Allen Sillery was there on location to help supervise the shoot and also handled the compositing upon return to our Dublin Headquarters. Our colourist Donal O’Kane supplied the grade, while Peter Greene Post Produced.

Creative Agency

Copywriter: Alan Kelly

Art Director: Stephen Rogers

Agency Production: Rothco

Producers: Jessica Derby

Post Production / VFX

Colourist: Donal O'Kane

VFX Supervisor: Allen Sillery

Colour Producer: Peter Greene

Compositor: Allen Sillery

Category: Alcoholic drinks , Beers

Genre: Comedy, Visual VFX