null - Narcos Season 2 - Netflix - Digital and Street Marketing campaign

To promote the second season of the hit series Narcos, Netflix and agency Biborg covered the walls of the Paris metro station Opera with posters that, together, retrace, in chronological order, key facts and dates in the life of the series’s hero, drug kingpin Pablo Escobar, from 1982 to 1993. In the center of the overwhelming display is Escobar's portrait and the tagline "La traque de Pablo Escobar a commencé » (tracking down Pablo Escobar has begun). Agency, MEC, arranged for a group of Colombian musicians to perform the show’s theme song during rush hour in the morning and evening, to give commuters the full ambiance. The installation will be up from Sept. 7 through 20th. The campaign also included outdoor elements ranging from digital walls to posters to street marketing.