How does a well-known automotive brand reach premium car buyers? Create a premium, digital experience. Mazda wanted to reinvent the way consumers research and purchase vehicles online, so they turned to Mirum (part of Garage Team Mazda) to transform their digital experience and reach this new premium audience. And we set to work redesigning and rebuilding MazdaUSA.com from the road…rather, ground, up. The fully-responsive experience was built using an uncompromising design system, one that would seamlessly integrate a data-driven approach that could build brand affinity, improve customer service, and increase sales. Visit www.mazdausa.com to see the work