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Group745

Netflix - Marseille - Digital Campaign and Video Mapping

20/09/2016
Advertising Agency
London, UK
42
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Credits
In May 2016, Netflix launched it’s first French Original serie : Marseille. A show starring Gerard Depardieu and Benoit Magimel, as Taro and Barres the two main characters fighting for a seat as the leader of the political scene in the city of Marseille. To make the most out of this highly expected release, Netflix asked Biborg to create the sleekest, most imposing campaign that appeals to a mass audience. The idea : create anticipation by making a national event out of the release of Marseille. We decided to amplify the impact of the crack, symbol of power and destruction within the characters’ relationships, by reproducing it throughout our campaign.We produced a mapping performance live on iconic streets of Marseille with a specialized team : Le3. Together we made out of this impressive visual show, a viral stunt video to boost the launch and demonstrate the feeling of power and greatness of Marseille. We also took over an entire subway hallway in Gare de Lyon, fully branded with Marseille and with a destructive crack sticker that links Taro and Barres at each sides. To complete the out of home digital activations, we also produced not just one, but 4 digiwalls to create mass awareness. On the display campaign, we thought of fully customed concepts and produced high impact formats. A display webkit was live on Le Figaro, Allocine, TF1, Yahoo, on desktop and all mobile devices. On social media, we created a Facebook takeover that cracked newsfeed on the social media platform.
About Biborg



Inspired by best practices from the gaming world, Biborg - founded in 2009 - vow to create welcoming, non-intrusive, engaging and memorable experiences as instant invitations to connect brands with their audience.

Through Online Advertising, Digital OOH, Brand Content, Online Activations and Interactive Installations, Biborg catch the user's attention and allow brands to explore new ways of engaging with their fans, in a playful way.  

Campaigns both at a global and local level for clients like 2K Games, Bandai Namco Entertainment, Blizzard, Capcom, King, Netflix, Riot Games, Sony Interactive Entertainment, Ubisoft, Wargaming, Warner Bros. account for Biborg’s success over the last ten years. The agency's high expertise in the entertainment and gaming industry is now being used with other brands like Coty, Louboutin, Opera National de Paris, PayPal, Puig.

Biborg stands for a beautiful digital world and freely explore avant-garde technologies and new interactive experiences with its teams in Paris, Nantes, Lyon and London.


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A DoubleClick Certified Marketing Partner

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