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Nickelodeon approached B-Reel to build a brand from the ground up for ‘NickMusic’, a division of the ‘Nick’ brand that represents the music proportion of the organisation.

Branding, design, on-line visualisation, animation and editing were all handled in house by our London team, resulting in a North American launch in September 2016.

A kaleidoscopic mix of unexpected fun and crazy visuals were smashed together to form a new music channel identity and full brand platform for Nickelodeon's young audience.

We created NickMusic from the ground up, crafting new bespoke letterforms for the ‘NickMusic’ logo, as well as creating a custom-cut, fully animated typeface. A full broadcast standard brand guidelines was also created for the Network, allowing design and broadcast teams across the Globe to implament the core design created specifically for the brand with consistency.

Category: Other

Genre: Idents