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Lucy Blakstad shoots Cancer Research UK for Atomic London

Another Film Company’s Lucy Blakstad directs cancer survivors and their families. In a number of poignant, emotional adverts directed by Lucy Blakstad and produced by Another Film Company for ad agency Atomic London. Real people affected by cancer will talk about their gratitude to those who have left a legacy gift, which funds over a third of Cancer Research UK’s work. Everything in the TV ads is completely unscripted. To capture the footage Blakstad and her crew travelled around the UK visiting people in their own homes and filming them using a small crew and iPads.


Advertiser: Cancer Research UK

Brand: CRUK Legacy

Media: TV Print Online and Social Media

Creative Agency

Creative Agency: Atomic London

Copywriter: Gary Turner

Art Director: Jamie Marshall

Agency Production: Rob Steiner

Brand Planner: Will Humphrey

Planning Director: Richard Hill

Senior Account Manager: Jess Feltham

Production Company

Production Company: Another Film Company

Director: Lucy Blakstad

Producer: Adam Saward


Edit Company: Final Cut

Editor: Darren Baldwin

Genre: Documentary, People