null - Snakehips 'Cruel' (Feat. Zayn)

London Alley director Alex Southam, creates a world of city nightscapes for Snakehip's track Cruel featuring ex-One Direction singer Zayn. Inspired by the heavily-neon, urban aesthetic of Blade Runner, the video plays upon a distorted post-production technique, seamlessly tracking forwards through the various fluorescent locations. Alex enlisted VFX juggernauts Coffee & TV and created the 2D/3D animations himself with Lev Bravo. Expertly shot by Rob Witt, the resulting video sure is a colourful, visually engaging and energetic pop promo.