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BMW, i3 Test Drive

We wanted to change the public perception of electric cars by highlighting the fun of driving the BMW i3 for the first time. So, we produced a series of short online videos featuring real people taking the car out for a spin and captured the pure joy they experienced.


Advertiser: BMW

Creative Agency

Copywriter: Al Byrne

Art Director: Paul Arthurs

Producer: Onagh Carolan

Director: Rupert Morris

Production Assistant: Ana Baena Sanchez

Production Company

Camera Operator: Flint Collective


Edit Company: MAKE

Editor: Rupert Morris


Sound Engineer: Bryan Robson

Category: Automotive, Cars