Coca-Cola: Happiness starts with a smile
Gonzales (a division of Serviceplan Benelux) created a local market stunt in Antwerp metro for the Belgian "choose happiness" campaign of The Coca-Cola Company. With the insight "happiness starts with a smile", Gonzales turned moody subway faces into smiling ones!
The Serviceplan Group is Europe’s largest independent,partner-managed agency group. Founded in 1970 as an advertising agency, Serviceplan quickly developed the concept of the “House of Communication” – to date, Germany’s only fully integrated agency model that combines all modern communication discipline sunder one roof, whether brand strategists, creative, media, digital or technology experts, market researchers, PR consultants or sales professionals.
With 22 of its own locations, the Serviceplan Group is represented in a total of 16 countries worldwide with 5,000 colleagues and in all important economies. In addition to the three largest agency brands, Serviceplan, Mediaplus and Plan.Net, the Group includes the market research institute Facit, the realization agency Solutions, and the strategic consultancy agency Consulting.
