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Backyard director Xander™ brings friends and family together in new campaign for client Hulu

Marina del Rey, CA-based production company Backyard director Xander™ brings people together to embrace the highs and lows of life in the new :30 “Apartment” direct to client campaign for Hulu—capturing a multitude of living room adventures of twenty-something roommates, ranging from a girls night binge-fest to a fun house party, a surprising romance and a sniffle-filled sick day. The duo of friends takes in the humor, drama, excitement and, at times, tears, that Hulu’s robust content library has to offer from the comfort of their couch. The campaign also features two additional :30 spots. “Family Room” shows the fun and incidental mayhem of living room family viewing and “Road Trip” where the act of streaming content on Hulu acts as a symbol of peace and harmony during a family excursion.

Client

Advertiser: Hulu

Senior Manager Marketing: Jenny Wall

Assistant Brand Manager: Nira Patel

Senior Brand Manager : Kyle Looney

VP of Marketing: Richard Kim

Creative Agency

Digital Creative Director: Tom "TJ" Walker

Senior Producer: Nathan Alexander

Director of Digital Production: Damon Van Deusen

Design Manager: Andres Montano

Digital Producer: Allison Shannon

Production Company

Production Company: Backyard

Executive Producer: Kris Mathur

Director: Xander™

DOP: Adam Richards

Managing Director: Chris Zander

Head of Production: Emily Malito

President: Blair Stribley

Line Producer: Caleb Omens

Offline

Edit Company: Hulu

Editor: Aly Parmelee

Post Production / VFX

Senior Producer: Nathan Alexander

Motion Graphics: Stan Lim

Category: Publications and media , Streaming Services