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Backyard director Xander™ brings friends and family together in new campaign for client Hulu

Marina del Rey, CA-based production company Backyard director Xander™ brings people together to embrace the highs and lows of life in the new :30 “Apartment” direct to client campaign for Hulu—capturing a multitude of living room adventures of twenty-something roommates, ranging from a girls night binge-fest to a fun house party, a surprising romance and a sniffle-filled sick day. The duo of friends takes in the humor, drama, excitement and, at times, tears, that Hulu’s robust content library has to offer from the comfort of their couch. The campaign also features two additional :30 spots. “Family Room” shows the fun and incidental mayhem of living room family viewing and “Road Trip” where the act of streaming content on Hulu acts as a symbol of peace and harmony during a family excursion.

Advertiser

Assistant Brand Manager: Nira Patel

Senior Brand Manager : Kyle Looney

VP of Marketing: Richard Kim

Senior Manager Marketing: Jenny Wall

Advertiser: Hulu

Creative Agency

Digital Producer: Allison Shannon

Digital Creative Director: Tom "TJ" Walker

Design Manager: Andres Montano

Senior Producer: Nathan Alexander

Director of Digital Production: Damon Van Deusen

Offline

Editor: Aly Parmelee

Edit Company: Hulu

Post Production / VFX

Motion Graphics: Stan Lim

Senior Producer: Nathan Alexander

Production Company

Line Producer: Caleb Omens

Head of Production: Emily Malito

Executive Producer: Kris Mathur

Managing Director: Chris Zander

President: Blair Stribley

DOP: Adam Richards

Director: Xander™

Production Company: Backyard

Category: Publications and media , Streaming Services