PLAYBOY FRAGRANCES - The SmART of Seduction
The SmART of Seduction is an interactive storytelling that explains in a new, fun way the skintouch technology. Both viral and a serious game, the use of pixel art cleverly plays down the notion of tips in seduction, whilst simultaneously reflecting the targets own codes and language.
The aim? Reach the 5 levels of the game, that each present different possible situations
where your seducing skills would be put to the test in the “world of playboy deodorants” (New York, VIP ...)
Step by step, the player discovers unusual scenes, interspersed with references inspired by the Gen Z.
Since 2010, we have been designing communication campaigns that resonate with the times, connecting brands with their audiences. Our expertise lies in designing integrated campaigns, using the best formats for storytelling at the right touchpoints. We concoct strategies that combine social, advertising, influence, experiential and innovation.
Our current portfolio of ~30 clients, includes adidas, Guerlain, Meta, Lacoste, Netflix, Ubisoft, Deezer and Paris2024.
