PLAYBOY FRAGRANCES - The SmART of Seduction

The SmART of Seduction is an interactive storytelling that explains in a new, fun way the skintouch technology. Both viral and a serious game, the use of pixel art cleverly plays down the notion of tips in seduction, whilst simultaneously reflecting the targets own codes and language. The aim? Reach the 5 levels of the game, that each present different possible situations where your seducing skills would be put to the test in the “world of playboy deodorants” (New York, VIP ...) Step by step, the player discovers unusual scenes, interspersed with references inspired by the Gen Z.