Alentí - Alentí brand world

We created a new DTC (direct to consumer) French box wine brand called Alentí. 

We built the brand from the ground up, from a blank piece of paper. Starting with the name Alentí, a poetic misspelling of the French verb ‘ralentir’ meaning to slow down, which captured the essence of the brand, its personality, projected lifestyle and enjoyment occasion. Sophisticated yet approachable, it is transportive, simple to pronounce and subtly captures the slow-living proposition at the heart of the brand.

We then reflected the simplicity and values of the brand in the packaging. Three boxes, three colours with a prominent wordmark and brand story. Simple, honest and authentic – a design that oozed elegance, confidence and credibility with crafted design flourishes. Perfectly mirroring a wine brand that wanted to simplify the category and only came in three styles – white, red and rosé.

All these foundational assets have now been applied to the wider Alentí brand world, particularly the e-commerce site at alenti.co

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