Airbnb - Get an Airbnb | Surrounded

In this campaign of multiple 30-second spots, we highlight features that differentiate Airbnb from hotels.

“Surrounded” begins with a family of four taking a trip into nature, only to be “surrounded” by walls and manufactured pictures of nature in a hotel. A tree sprouts from the center of the hotel, leading an aesthetic transition into a cozy cabin with creatures (including Bigfoot!), rivers, and coniferous trees all around – contributing to the unique environment that the Airbnb provides.