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Avantgarde activate Glanbia stands at the BodyPower expo for fifth year

As part of their ongoing relationship with Glanbia Sports Nutrition, Avantgarde created the Optimum Nutrition and BSN stands at the BodyPower expo in Birmingham. As in previous years the stand proved to be the most popular in the show with fans making a beeline upon entry to queue for free samples, exciting challenges and to meet their favourite athletes. New on the stands this year were a GIF pod to record an animated GIF of consumers taking part in the pull up challenge and a punch challenge where consumers could test the force of their strike against that of BSN athlete and MMA champion Conor McGregor.

Creative Agency

Account Manager: Sophie Barker

Account Director: Liz Robinson

Category: Events, Sports and leisure

Genre: Activation, Creative technology, Experiential