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Group745
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Group745

Avantgarde launch Bridgestone DriveGuard tyres at Monoco PR event

10/06/2016
Experiential Marketing
London, United Kingdom
15
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Credits
Agency / Creative
Avantgarde produced an international press launch to showcase Bridgestone's market leading innovation in run-flat tyres. The 4-day event put over 500 press and dealers through their paces as they took to the mountain roads of Monaco using Bridgestone's new DriveGuard tyre. Guests were treated to Cirque de Soleil inspired entertainment, vintage car rallies and a unique culinary experience.
About Avantgarde

Set up in 2008, Avantgarde London is part of a global network of communications agencies with a focus on experiential marketing. 

The Avantgarde network is owner-managed and was originally founded in Munich in 1985.


Over 400 employees at 18 locations around the globe create outstanding brand experiences. Well-known brands have been putting their trust in our work and partnership for years.


We cultivate an innovative and creative approach. Our work is underpinned strategically through constant engagement with target groups and a thorough understanding of brands.


Avantgarde is best defined as a strategic partner for integrated, long-term brand campaign planning. Our services inject excitement into brand experience, using all the relevant channels.


Our mission: Creating Fans.