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70% of Indonesians don't know they have diabetes. The majority are women (most of them are afraid of needles and blood tests). So we developed a special type of tissue paper. Coated with a glucose oxidase enzyme, all you have to do is wipe your eyes with it. If it changes colour, you may have diabetes. Diabetest is one of only 7 campaigns from the Asia-Pacific and 39 campaigns worldwide to make the Cannes Innovation Lions shortlist this year.


Brand: Topli Tissues

Creative Agency

Art Director: Dafi Alfadilia / Jovita Damiani

Executive Creative Director: Keat Soh

Photographer: Iman Waskito

Project Manager: Marina Silitonga

Writer: Keat Soh

Category: Beauty/health, Health care

Genre: Creative technology, Experiential