Just Dance Now - Ubisoft - Interactive Digital Stunt

23/05/2016

Biborg

Advertising Agency

London, UK

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23/05/2016

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Available on the App Store and Google Play, the mobile game ‘Just Dance Now’ allows the user to play simultaneously with an unlimited number of friends and benefit from a social and personalised experience. In partnership with The Coca-Cola Company and Ubisoft, Biborg organised a surprising and innovative event on Piccadilly Circus in co-operation with Sedley Place on the 8th of November 2014 to support the promotion of the mobile game. The campaign allowed pedestrians to play ‘Just Dance Now’ on Coca-Cola’s digital OOH screen, one of the most iconic squares in Europe, Piccadilly Circus. An « emergency box » in Just Dance Now's brand colours was placed in the center of Piccadilly Circus, to arouse curiosity amongst passers-by. The box contained a smartphone and a call-to-action: " in case of groove emergency: break glass ".

About Biborg

Inspired by best practices from the gaming world, Biborg - founded in 2009 - vow to create welcoming, non-intrusive, engaging and memorable experiences as instant invitations to connect brands with their audience.

Through Online Advertising, Digital OOH, Brand Content, Online Activations and Interactive Installations, Biborg catch the user's attention and allow brands to explore new ways of engaging with their fans, in a playful way.

Campaigns both at a global and local level for clients like 2K Games, Bandai Namco Entertainment, Blizzard, Capcom, King, Netflix, Riot Games, Sony Interactive Entertainment, Ubisoft, Wargaming, Warner Bros. account for Biborg’s success over the last ten years. The agency's high expertise in the entertainment and gaming industry is now being used with other brands like Coty, Louboutin, Opera National de Paris, PayPal, Puig.

Biborg stands for a beautiful digital world and freely explore avant-garde technologies and new interactive experiences with its teams in Paris, Nantes, Lyon and London.

We are :

A DoubleClick Certified Marketing Partner

Doubleclick Studio certified

Sizmek Certified
YouTube Certified