Motor Accident Compensation Commission NT - Lives Worth Living

​A bold Easter campaign urging Territorians to rethink the way they drive. Especially over one of the most dangerous weekends of the year. The new campaign brings a stark truth into the spotlight: NT drivers are around four times more likely to die on the road than the national average. Through stripped-back visuals and a direct, emotional message, the campaign doesn’t shy away from the Territory’s devastating road toll. Instead, it asks one powerful question: If you’re not OK with that, why drive like you are?​