RSPCA WA - This is love.

In its first brand campaign since the much-loved ‘Animal Walk’ ad of the late 80s, RSPCA WA is showing Australians a side of animal welfare they rarely see. The hard side. Created by KWP+Partners. the new campaign, titled ‘This is Love’, challenges the soft and sentimental image of animal rescue. Because while most of us show love through cuddles, treats and toys, RSPCA WA shows theirs by doing the