Gravy drip just dropped!💧
KFC UK & Ireland collaborated with cult streetwear brand ARIES to create a gravy-inspired capsule collection. With 10 limited edition pieces (including a Distressed Leather Jacket for £1,400, and a gold drumstick necklace), we took cult gravy love to the next level with this unexpected partnership - driving buzz and awareness with social films, giveaways and earned coverage.
A pleasure bringing this idea to life with our friends at Freuds Group, the KFC dream team and of course, ARIES ARISE.