senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

Nike Jordan - Shattered Backboard

Nike Jordan
09/07/2025
27
Share
SIGN UP FOR OUR NEWSLETTER

Nike Jordan's "Shattered Backboard" campaign transcends nostalgia to explore the raw, disruptive energy that defines greatness. Inspired by Michael Jordan’s iconic 1985 backboard-breaking dunk in an exhibition game in Italy, "Shattered Backboard" shines as a tribute to a historic moment. Through cinematic visuals and tactile usages of marionette puppetry, the campaign positions the Jordan legacy as a historical force, continuing to break boundaries and expectations in sport, style, and culture.

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v2.25.1