ASOS wanted to celebrate the wealth of beauty
products available and the convenience of shopping on
the site.
We were briefed to create an experience that felt
fresh, trend-led, and packed with Instagrammable
moments -while also showing just how easy (and
enjoyable) it is to shop beauty on ASOS.
The event needed to be visually exciting, highly
shareable, and full of moments that beauty lovers
would want to snap, swipe, and shop.