No Brand - Lifestyle Photographer Capturing a High-Value, Experience-Led Market

Older audiences now drive a significant share of UK consumer spending—especially in sectors like travel, wellness, and financial services. Yet commercial photography still often overlooks this demographic or resorts to outdated portrayals.

As a lifestyle photographer, I’ve worked with brands including Silversea, Audley Group, and One Life Wealth Management to produce imagery that feels natural, composed, and relevant—focusing on real people, real places, and a strong sense of presence.

These are clients who understand the value of connecting with an audience that’s affluent, experience-led, and visually sophisticated. The work is grounded in location-based shoots, subtle storytelling, and an eye for detail that reflects quality of life.

Here are ten recent examples from commissions where lifestyle photography meets commercial clarity.

Explore more at www.michaelheffernan.com​