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adidas x Aston Villa FC - Up The Villa

adidas x Aston Villa FC
29/05/2025
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We made history for Aston Villa as rock royalty helped put Birmingham on the world map. The 2024-25 season launch campaign featuring Black Sabbath's finest was an ambitious launch for adidas and the club. And with killer Black Sabbath track 'Paranoid' setting the pace, we showed that adidas is handling their partnership with the care that it deserves.

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