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Hitman: Choose Your Hit

The makers of epic assassination game Hitman gave a weirdly dark twist to their upcoming new release, asking users to decide which real-life evil celebrity Gary – Busey or Cole – should be included in the new game, as a target to be hunted down. In a series of macabre videos appearing online in the lead-up to the game’s release, each Gary takes to the airwaves to make the case for why he, not the other Gary, should be honored with a virtual death at the gloved hands of Agent 47.

Production Company

Director: Michael Sugarman

DOP: Benjamin Kitchens

Executive Producer: Michelle Craig

Producer: Alexis Celic

Production Designer: Ritchie Kremer

Technology Partner

Agency: Omelet

Category: Other

Genre: Action