Jordan - Tatum3 Pressure Launch

NBA All-Star Jayson Tatum has done it all: Duke University stand-out, two Olympic Gold Medals, and a Championship ring all by 26. But to launch his signature shoe, his quiet brand voice still needed definition. Enter Vince Staples, a man who’s never shy about speaking his mind.

Partnering with Jumpman’s internal creative squad, we crafted a season-long campaign, kicking off at the ring ceremony and running through the playoffs, helping to define Tatum’s brand on and off the court.

Our scope included brand strategy and research; script writing and art direction; on-set creative direction; post-production management; and design.

Full campaign metrics are on lock-down in Portland, but:

-The launch spot is Jordan Brand’s third most-viewed film on YouTube
-Engagement is high and overwhelmingly positive
-There’s been a notable uptick in shoe sentiment

And the most telling metrics (for us): we were tapped for year two, with next season’s campaign already in pre-production. We’ll take that as a good sign.