Avantgarde created a new Porsche ‘Pop-Up’ experience in the famous Westfield London shopping centre.
‘The Sound of Porsche’ was an interactive multi-sensory brand experience where guests had the opportunity to explore the different stories that have shaped Porsche’s history, defined their iconic cars and inspired passion in many of their customers and fans.
Modelled on a modern record store, the Sound of Porsche featured media stations with video ‘records’ to play, 3D projection mapping in an interactive Sound Lab and an early opportunity to view the new 911 GTS.
Creative Director: Steve Austen-Brown
Senior Designer: Mick Bennett
Account Manager: Terangi Meava and Valentina Mauro
Account Director: Malcom McLaren
Category: Aircraft, Automotive
Genre: Activation, Experiential, PR