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Sound of Porsche

07/04/2016
Experiential Marketing
London, United Kingdom
16
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Credits
Agency / Creative

Avantgarde created a new Porsche ‘Pop-Up’ experience in the famous Westfield London shopping centre.


‘The Sound of Porsche’ was an interactive multi-sensory brand experience where guests had the opportunity to explore the different stories that have shaped Porsche’s history, defined their iconic cars and inspired passion in many of their customers and fans.


Modelled on a modern record store, the Sound of Porsche featured media stations with video ‘records’ to play, 3D projection mapping in an interactive Sound Lab and an early opportunity to view the new 911 GTS.

About Avantgarde

Set up in 2008, Avantgarde London is part of a global network of communications agencies with a focus on experiential marketing. 

The Avantgarde network is owner-managed and was originally founded in Munich in 1985.


Over 400 employees at 18 locations around the globe create outstanding brand experiences. Well-known brands have been putting their trust in our work and partnership for years.


We cultivate an innovative and creative approach. Our work is underpinned strategically through constant engagement with target groups and a thorough understanding of brands.


Avantgarde is best defined as a strategic partner for integrated, long-term brand campaign planning. Our services inject excitement into brand experience, using all the relevant channels.


Our mission: Creating Fans.