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Optimum Nutrition Brand Engagement Day

Avantgarde managed the annual brand engagement day for Team ON athletes to ensure they are effective advocates of Optimum Nutrition.


The brand strategy was presented, along with brand information and new products. Athletes were also coached on using social media to promote the brand as well as the rules around correct sampling practice at events.


The event was held at Aston Villa FC, with the educational aspect taking place in the morning, followed by a protein cooking workshop in the afternoon.


Creative Agency

Account Managers: Zoe Leversedge

Account Director: Julie Sexton

Category: Energy, Soft drinks

Genre: Experiential