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Optimum Nutrition Upgrade Tour

Avantgarde ran a gym takeover tour to introduce gym-goers to new product Gold Standard Pre-Workout.


We branded 30 gyms over 3 weeks and challenged gym-goers to take the 'jump challenge' to record the power of their jump after a sample of Gold Standard Pre-Workout.


An Avantgarde Event Manager was responsible for the set up and running of the event, supported by ON athletes.


Creative Agency

Account Director: Julie Sexton

Designer: Sam Knight

Senior Account Executive: Sophie Barker

Category: Energy, Soft drinks

Genre: Experiential, PR