Avantgarde ran a gym takeover tour to introduce gym-goers to new product Gold Standard Pre-Workout.
We branded 30 gyms over 3 weeks and challenged gym-goers to take the 'jump challenge' to record the power of their jump after a sample of Gold Standard Pre-Workout.
An Avantgarde Event Manager was responsible for the set up and running of the event, supported by ON athletes.
Account Director: Julie Sexton
Designer: Sam Knight
Senior Account Executive: Sophie Barker
Category: Energy, Soft drinks
Genre: Experiential, PR